The Federal Government is launching a new tourism campaign aimed at backpackers from the United Kingdom, France and Germany to lure more working holiday makers and boost the Australian economy.
The number of backpackers arriving in the country has stagnated. A campaign video launched on 20 April 2019 will run in the United Kingdom, France and Germany and will re-engage young foreigners on the benefits of working while holidaying in Australia.
Quarterly figures from the Department of Home Affairs shows there were 145,479 working holiday makers as at December 2018, compared to 146,431 in the same period last year, December 2017.
However, the numbers dropped substantially between March 2017 and September 2017 when it went from 150,059 to 136,925, during which the backpacker tax came into effect.
This is one of a range of measures introduced to promote the working holiday visas.
The Government last year also announced it would ease time limit restrictions on working holiday makers allowing them to spend more time in Australia.
The changes allow backpackers to stay with one employer for up to a year, rather than six months as well as being allowed to renew their visas for a second year, and sometimes a third.
